Women Founders

For women-led businesses, the journey from a brilliant idea to a marketable product, essentially what we call the ‘idea to impact’ process, is full of both exciting opportunities and challenging obstacles. If you are still unsure about whether a market for your product exists, read our previous article as a guide to help you find a market for your idea.. Read more

Conceiving a groundbreaking business idea is a big deal. The bigger deal is being able to find an answer to the question “is there a market for my idea?” The uncertainty of wondering whether or not there’s a place for your business in the local or international market scene is common among aspiring entrepreneurs. Before investing time and resources in.. Read more

Imagine starting a business as a passionate baker in Lagos, and you focus primarily on perfecting your recipes and attracting customers. However, even with your growing customer base, you struggle to turn a profit. Bills pile up, and you can’t track where your money is going. You might believe that creating excellent recipes is the top priority, while financial considerations.. Read more

The tide of business financing continues to change and venture debt has been proven to be a significantly popular financing option for startups, presenting a different opportunity to traditional equity funding. For women-led startups, understanding and knowing how to take advantage of venture debt can be focal in scaling your business operations without diluting ownership. This blogpost explores the subtleties.. Read more

Networking is important for business people everywhere and the story is no different for women entrepreneurs in Africa. Whether it is technology startups, agriculture or creative industries, African women are leading innovative enterprises that are contributing remarkably to economic growth. There are many ways that networking helps: connects female founders and entrepreneurs with new opportunities, creates room for business support,.. Read more

Globally, the business scene is a rapidly evolving one, and women-led businesses are breaking new grounds and setting trends in digital transformation, innovation, and sustainability. According to the American Express 2019 State of Women-Owned Businesses Report, female entrepreneurs are undergoing remarkable growth, with many startups recording increased market share and revenue. As we step into 2025, it’s an opportune time.. Read more